Client: Paul Koepf
Location: Cleveland, Ohio, United States
Completion date: 2014
Artwork budget: $15,000
Furniture-maker and woodworker, Paul Koepf, needed a video piece that would showcase his work while conveying the look and feel of his brand.
Working as a calling-card to showcase Paul's furniture to high-end galleries, the main focus of the video centers around his sculptural designs in addition to him discussing thoughts on art and his creative process.
Taking our audience into consideration, our production team crafted an initial concept where the artist's thoughts on art and creativity would inform the visuals of the piece. The 2-day production included an in-depth interview with the artist, beautiful, sweeping footage of his furniture, and the process of him crafting it. Viewing us, the filmmakers, artists as well, Paul allowed us almost complete creative control. He was extremely happy with the final product as it showcased his furniture, as well as the look and feel of the brand he wanted to portray.