Client: ICD Brookfield Place
Location: Dubai, United Arab Emirates
Completion date: 2021
Art Curation, Production Management
Creative New Media Studio
OverviewA hybrid architectural art installation captivated audiences in Dubai through mesmerizing displays. In collaboration with Dubai’s ICD Brookfield Place and the creative new media studio, Ouchhh, MASSIVart curated a cinematic experience that highlights the power of AI and the ancient origins that we all share. Residing in the heart of Dubai for 27 days, the data-driven sculpture – DATAMONOLITH_AI, beckoned those passing by to immerse themselves in and meditate upon kinetic, dreamlike visuals. The monolith acts not only as a digital relic of prehistory but also as a touchstone for architectural and technological advancements. Data from the Pre-Pottery Neolithic period (9600–7000 cal BC) was processed through a series of algorithms and powered by artificial intelligence. Images collected from one of the world’s oldest archaeological sites, located in Göbekli Tepe in south-eastern Anatolia, were translated into illuminations on a monumental obelisk, creating an ever-changing display that translated still images into a living sculpture. The project was conceived and completed in three months from a 10,606.64 km distance (Montreal > Dubai). It resulted in a magnificent 5 x 2 x 2 m monolith made up of LED panels of 3 million pixels, for a public art exhibition lasting 27 days.
Built with the purpose of fostering a greater sense of community and connection, ICD Brookfield Place entrusted MASSIVart to select a public art installation for the building that would share in its mission. Ouchhh’s DATAMONOLITH_AI was chosen for the way in which it brings together an audience by revealing the foundations of our collective past.
DATAMONOLITH_AI is a representation of some of the world’s oldest available data from the Middle East. Set against the backdrop of the UAE’s rapid development and growth, the work is a convergence of ancient and contemporary cultures represented in a contemplative and cinematic way.
A dynamic and inclusive destination, ICD Brookfield Place is a new cultural centre and cutting-edge workplace playing an active role in the transformation of the local arts and culture groups. A community-driven destination, it also acts as a platform to support emerging and established artists in the region. DATAMONOLITH_AI was chosen by MASSIVart to be the first large-scale installation at ICD Brookfield Place because of the immersive storytelling experience it offers audiences, bringing art together at the forefront of technology.