Client: Greater Orlando Aviation Authority (GOAA)
Location: Orlando, FL, United States
Completion date: 2022
Executive Creative Director
Greater Orlando Aviation Authority
The experience rethinks the traveler’s relationship with the airport by rekindling the joys of air travel through digital wonder. For Orlando International Airport’s brand new Terminal C, we were mandated to create and produce a series of immersive experiences exploring the knowns and unknowns of Central Florida. Using cutting edge technology, we designed and produced more than 70 interactive multimedia vignettes that are programmed according to the passenger journey, taking into account wait times, time of day and seasons. The video content is integrated into two large-scale media features inside the terminal.
Serving as the focal point of Terminal C, the Moment Vault offers an interactive experience where inside, passengers are transported into 360° photorealistic worlds, created within the Unreal Engine™ game engine. The installation is composed of three giant screens within curved walls facing each other. The content covers 2979 square feet LED panels on all sides of the walls.
The second installation, Windows on Orlando is designed as an expansive panoramic reveal. A triptych of 32-foot-high screens spanning 114 feet give the illusion of three windows that open up onto mesmerizing scenes celebrating Orlando, from SpaceX rocket launches to bird migrations to name a few.
Our work aims to reinforce the conversation about the importance of art in public spaces. These artistic interventions enhance the well-being of travelers. The series of installations is the first of its kind in the aviation space, providing a unique interactive digital experience for an airport that usually uses screens to broadcast flight information or advertising. By leveraging the magic of interactive technology, we're providing a never-before-seen gateway into local culture and fostering unexpected connections among passersby.
The content features a multitude of mesmeric scenes spanning from manatees swimming in the Crystal River to interactive martian worlds and the vast ranchlands south of Orlando. Other vignettes dive into the lesser recognizable elements, including the story of the Highwaymen, a group of African-American painters who never received the spotlight that they truly deserve. The work was created using advanced CGI techniques, underwater filmmaking, live action and artificial intelligence. For the past two years, our in-house team of dedicated designers, programmers, VFX artists, designers, cinematographers and creative directors have been collaborating to create unparalleled interactive experiences.