Client: United Overseas Land
Location: Singapore, Singapore
Completion date: 2014
Victor Loh Chee Seng
DPD+ Pte Ltd
Lee Seng Teck
PICO Art International Pte Ltd
A suburban retail mall with a focus target audience towards toddlers and youths. The theme being elements that would excite a young mind and its further development cum enhancement.
A 2-fold objective:
1. To manifest and express in tangible form the said thematic concept and to reinforce the mall’s branding
2. For enhancement spatially and to create photogenic back drops in whimsical cum humorous proportions – appealing to the young at heart in all of us.
Though the concept in terms of size; composition; aesthetics and colors was the brain child of DPD , the artist cum manufacturer was instrumental in design refinement; proportioning and technical support like mounting etc. which was a necessary and invaluable process leading to the sculptures’ successful completion and installation.
Beyond their looks of being sculptural; fun; whimsical yet sophisticated – they serve a subtle objective of brand reinforcement; advertising and as orientation cue.