![Featured](https://www.codaworx.com/wp-content/uploads/2021/08/NorwegianCabin.jpg)
![Norwegian Cruise Line PRIMA Ship](https://www.codaworx.com/wp-content/uploads/2022/05/NCL_Stateroom5_Render.jpg)
![Norwegian Cruise Line PRIMA Ship](https://www.codaworx.com/wp-content/uploads/2022/05/NCL_Stateroom2_Render_V3.jpg)
![Norwegian Cruise Line PRIMA Ship](https://www.codaworx.com/wp-content/uploads/2022/05/NCL_Stateroom1_Render.jpg)
![Norwegian Cruise Line PRIMA Ship](https://www.codaworx.com/wp-content/uploads/2022/05/NCL_TheLocal_DK8FZ5TL005_LowRes.jpg)
![Norwegian Cruise Line PRIMA Ship](https://www.codaworx.com/wp-content/uploads/2022/05/GeodeArtInteriorLowRes.jpg)
Client: Rader Designs
Location: Peachtree Corners, GA, United States
Completion date: 2022
Artwork budget: $80,000
Project Team
Artist
Amy Rader
Rader Designs
Art Consultant
Sarah Hall Smith
Overview
I was commissioned to create large-scale wall artwork for an upscale new ship called PRIMA for Norwegian Cruise Line. The challenge was to enhance the space visually, create something that felt unexpected yet appeal to a broad audience. My concept incorporates:
ā¢ Vintage elements that lends itself to the concept of memories
ā¢ Connecting with nature and adventure but making it artistic and not literal
ā¢ Using figures but but somewhat hidden so the figure isnāt necessarily a representation of of a specific age, ethnicity, etc. More of a āmother earthā abstract concept.
Goals
To capture a modern look to create experiences that are authentic and innovative. Push the envelope with design. Create IG selfie moments.