Norwegian Cruise Line PRIMA Ship - CODAworx

Norwegian Cruise Line PRIMA Ship

Submitted by Amy Rader

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Client: Rader Designs

Location: Peachtree Corners, GA, United States

Completion date: 2022

Artwork budget: $80,000

Project Team

Artist

Amy Rader

Rader Designs

Art Consultant

Sarah Hall Smith

Overview

I was commissioned to create large-scale wall artwork for an upscale new ship called PRIMA for Norwegian Cruise Line. The challenge was to enhance the space visually, create something that felt unexpected yet appeal to a broad audience. My concept incorporates:
• Vintage elements that lends itself to the concept of memories
• Connecting with nature and adventure but making it artistic and not literal
• Using figures but but somewhat hidden so the figure isn’t necessarily a representation of of a specific age, ethnicity, etc. More of a ‘mother earth’ abstract concept.

Goals

To capture a modern look to create experiences that are authentic and innovative. Push the envelope with design. Create IG selfie moments.