Nike Test Stride

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Client: Leviathan/Nike

Location: Shanghai, China

Completion date: 2016

Project Team

Artist

Kamil Nawratil

Volvox Labs

Other

Javier Cruz

Volvox Labs

Artist

Zyia Zhang

Volvox Labs

Overview

VVOX was invited by creative agency Leviathan to engineer the interactive system for the Nike Test Stride exclusive event for media and VIPs in Shanghai, China.Interactive Engineering of NIKE Obstacle Course

Goals

The goal was to create an interactive obstacle course for a 170-foot-long competitive Nike race. Custom software was created to be used on Microsoft Surface Pros. The software allowed VIPs to register their name, email and also trigger activation of the course. A photosystem was also developed and placed in the obstacle course. It automatically snapped an image that was displayed alongside each runner's stats, shown on a 30-ft wide digital victory scoreboard. Custom software allowed Brand Ambassadors to easily monitor each runner's performance and stop the course as needed. Lidar sensors placed throughout the course were programmed to track human motion, triggering amazing real-time visuals.