Client: Newark Liberty International Airport

Overview

The new Terminal A at Newark International Airport had an ambitious goal to provide world-class passenger experience and showcase the best of New Jersey.

With four new large-scale multimedia installations, Terminal A achieves this by taking travelers on an immersive ‘Digital Journey of Surprises.’ Travelers encounter a 230-foot LED welcome banner, ‘Forest of Firsts’ LED pylons towering up to 30 feet, a 12-foot-high ‘NJ’ digital sculpture and 33 informative yet fun LED gateway pylons.

Placemaking content blends entertainment with operational information to create a seamless passenger experience that elevates the airport’s brand and highlights the uniqueness of New Jersey as a destination for travelers. Moment Factory led the creative work and design intent which Electrosonic realized through complex engineering, integration and support.

Goals

To engage passengers and communicate the spirit of New Jersey effectively, the technology had to be impactful, informative and entertaining with a wide range of dynamic content that could be easily updated.

Installing and integrating the solution across a space of more than one million square feet required advanced engineering skills to control all the multimedia content, route cabling efficiently with minimal disruption to terminal operations and ensure continuous reliable operation.

Process

Electrosonic, together with Moment Factory led a team of content producers, experience designers, fabricators and partners. Moment Factory led creative work, video content production and design intent which Electrosonic realized through completion - from ideation through design and integration to support and maintenance. Electrosonic took responsibility for audiovisual and control system design, detailed engineering, system integration, commissioning, training and on-site support.