Client: China Resources Land

Overview

Visually, modern geometric lines are chosen as the design icons to outline the “NEW OASIS ” landscape in a way that combines light and technological trends. The flowing lines in space freely convey a sense of the future, connecting and extending limitless imagination for the future.
As the first commercial project in China to break through spatial barriers and create commerce within a park, the Renewal Field represents a representative commercial project. At the milestone of its 2nd anniversary, we are constructing a “Future Digital Garden” within the park, bringing forth an experiment that combines technology and nature, allowing you to experience the ultimate immersive future here.

Goals

In order to celebrate the 2nd anniversary of the establishment of Beijing Xidan Renewal Center, China Resources Land held a themed exhibition to create a trendy youth art venue.

Process

"The New" features over 500 square meters of "Future Digital Garden" and "Future Oasis" art installations, located on the sunken square steps and indoor main atrium, and presents the first outdoor floating ball screen in China. The entire cylindrical surface of the huge digital can serves as a display screen, with unpredictable graphics. Simultaneously hosting a digital music future show and a laser immersive interactive party, bringing tourists into a futuristic fantasy space.

Additional Information

THENEW Xidan Renewal Field - the place where trendy youth art and culture take place, has undergone 6 years of renovation and upgrading, embodying the beautiful vision of China Resources Vientiane living in urban renewal. Adhering to the operational philosophy of "playing with something new", breaking the boundaries of nature, commerce, and art, focusing on elements such as youth culture, artistic creation, and fashion trends, it has become a fashionable lifestyle social arena in Xidan.