LOVE/FEAR

Submitted by Joe Norman

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Client: The Art Advocacy Project

Location: Loveland, CO, United States

Completion date: 2018

Project Team

Artist

Joe Norman

Joe Norman Sculpture

Public Art Agent

Susan Ison

Director of Cultural Services, City of Loveland, CO

Overview

Sculpture reveals the words 'LOVE' or 'FEAR' depending on the viewpoint of the observer. 8' x 2' x 2', fabricated from powdercoated steel.

Goals

Originally, I was interested in using words as a way to demonstrate a transition from one idea to another: FEAR transforming into LOVE, AWAY transitioning into HOME, for example. After exploring this idea for the past year, I’ve found that a more appealing interpretation is that these concepts can exist together in the same person or society. Someone can have LOVE and FEAR at the same time, and I find that a very useful conversation.

Process

The Visual Arts Commission of Loveland runs the art-on-loan program for the city, and on a yearly basis chooses several large outdoor sculptural pieces to be placed along major walking thoroughfares. The artists are given a stipend and publicity through the city's marketing efforts, and receive the pieces back if they have not sold after the loan period. This year the Commission chose FEAR/LOVE as one of the sculptures.