Love Actually

Submitted by Kinga Czerska

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Client: Time Equities and Down Alliance of Lower Manhattan

Location: New York, NY, United States

Completion date: 2011

Artwork budget: $65,000

Project Team

Artist

Kinga Czerska

AD LLC

Industry Resource

Marina

Duggal Visual Solutions

Client

Time Equities

TEI

Overview

407 ft mural designed for a construction fence in lower Manhattan. Design based on several paintings created entirely in Illustrator and printed on Vinyl for outdoor use.

Goals

The integration was pivotal in the design. The design had to be approved by Downtown Alliance of Lower Manhattan as well as the Developer who owns the site. Color, liveliness, energy, and interest were very important as this mural was placed along a highly traveled street and in path of many pedestrians.

Process

The artist designed the mural and worked with the Downtown Alliance's chosen consultant as well as printer and installers to bring the project to fruition.

Additional Information

The project was highly successful and was written about in Wall Street Journal. It was very well received by the public and created a beautiful site on a usually unsightly surface, ie. construction fencing. It allowed for people to enjoy this space as the construction of the building proceeded.