Client: Zucker's Bagels & Smoked Fish
Location: New York City, NY, United States
Completion date: Jan 01, Array
Artwork budget: $7,000
Zucker's Bagels & Smoked Fish
Ricardo Zurita Architects
Commissioned by co-founder Matt Pomerantz, the theme was left to the artist's own imagination. Because this is a gathering place for the local community, Matt wanted it to be uplifting and welcoming.
The curved wall influenced my choice of materials especially the gold leaf pattern - knowing that it would reflect light differently all along the curved plane.
There were many studies done that continued to refine the design. Client was totally open to the evolution of the creative process.
The mural, Liquid Light, can be seen from the street and becomes a magnet to draw people into the store. It is particularly dramatic at night.