Client: Boston Properties, Sales Force
Location: San Francisco, CA, United States
Completion date: 2023
Artwork budget: $20,000
Curator, Technical Advisor
White Light Inc.
Running Reel Films
OverviewLightdoves fly the sky canvas of the Sales Force Tower. The art is a 65' tall screen made up of 11,000 LEDs that translate video content into images that can be seen from 20 miles away by a million people in San Francisco, Bay Area. The designer and curator of Tower Art, Jim Campbell, invited me play my Lightdove art series in April 2023.
The Sales Force Tower is in the Pacific Flyway for birds; we fully refined the contrast, color, and scale to utilize the tower technology for a mesmerizing Lightbird migration.
Jim Campbell, the curator of Sales Tower Art provides the visualization software to see how our reel (video content) and three in-person tests to upload our Lightdove for optimal visual effect with the Tower technology. Hanh Nguyen of Running Reel Films is the editor for my video content.
The Lightbird Project is a groundbreaking initiative that harnesses the power of sunlight and optical mirror reflections to create a mesmerizing display. During the day, these Lightbird reflections soar across building walls with the sun's arc. But as the sun sets, they transform into captivating video projections, illuminating the night with a second set of light patterns. The Salesforce Tower final reel utilized both sun and video reflections to create this dramatic migration.