Poltrona Frau Designer Showroom

Submitted by Cheryl Maeder

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Client: Poltrona Frau

Location: Miami, FL, United States

Completion date: 2015

Project Team

Artist

Cheryl Maeder

Client

Giampiero Persia, CEO

Poltrona Frau Miami

Client

Aldo Faetti, Showroom Director

Poltrona Frau Miami

Overview

Poltrona Frau Luxury Showroom selected Cheryl Maeder's Photographs for their Miami showroom

Goals

Poltrona Frau, located in Miami Design District, is a leading high-end luxury design showroom. The pinnacle of design & elegance in Italian made furnishings. Poltrona Frau works with leading international designers and architects creating state of the art designs.

Process

Cheryl Maeder worked with the designers from Poltrona Frau headquarters Tolentino, Italy, deciding which artworks were appropriate for the showroom. Cheryl then worked with Giampiero Persia, the CEO of Poltrona Frau Miam, deciding where the photographs would be displayed.

Additional Information

The Les Copines Series photographs were inspired by Renoir and the Impressionists. Maeder wanted to combine 21st century photography with the timelessness of the Impressionists. The Les Copines Series is about the play between Color & Light, as well as the beauty of the Human Form. Maeder's camera is her paintbrush. It was only natural that Maeder also created Les Copines the film, where moving images are enhanced by the beautiful french piano piece, creating an interactive experience for the viewer.