Leinenkugel’s Brewery Tour

Submitted by ZEBRADOG

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Client: MillerCoors

Location: CHIPPEWA FALLS, WI, United States

Completion date: 2017

Project Team

Client

Leinenkugel’s Brewery

Leinenkugel’s Brewery

Artist

Amy Beyler

ZEBRADOG

Artist

Chris Moore

ZEBRADOG

Artist

Erik Gannon

ZEBRADOG

Interior Designer

Erin Rago

ZEBRADOG

Artist

Kathryn Kloehn

ZEBRADOG

Artist

Mickey Olsen

ZEBRADOG

Artist

Olivia Booth

ZEBRADOG

Artist

Nicolas Ross

ZEBRADOG

Artist

Matt Schuh

ZEBRADOG

Artist

Larry Lamphier

Riverworks

Overview

The best 150th birthday present ever! It took three years of planning, designing, writing and developing to help Leinenkugel’s reimagine the way they tell their very special history. Thousands of people make an annual pilgrimage to tour and more importantly TASTE the most famous craft beer in the world. MillerCoors contacted ZEBRADOG to help recreate the guest experience at this sacred and magical place. We leveraged one of the most historically significant family picture albums in the beer world and delivered a fully interactive multi facility program to educate, entertain and delight all who know quality when they taste it.

Goals

An interactive and interpretive storytelling experience was critical to the success of the brewery tour.