Client: MillerCoors
Location: CHIPPEWA FALLS, WI, United States
Completion date: 2017
Project Team
Client
Leinenkugel’s Brewery
Leinenkugel’s Brewery
Artist
Amy Beyler
ZEBRADOG
Artist
Chris Moore
ZEBRADOG
Artist
Erik Gannon
ZEBRADOG
Interior Designer
Erin Rago
ZEBRADOG
Artist
Kathryn Kloehn
ZEBRADOG
Artist
Mickey Olsen
ZEBRADOG
Artist
Olivia Booth
ZEBRADOG
Artist
Nicolas Ross
ZEBRADOG
Artist
Matt Schuh
ZEBRADOG
Artist
Larry Lamphier
Riverworks
Overview
The best 150th birthday present ever! It took three years of planning, designing, writing and developing to help Leinenkugel’s reimagine the way they tell their very special history. Thousands of people make an annual pilgrimage to tour and more importantly TASTE the most famous craft beer in the world. MillerCoors contacted ZEBRADOG to help recreate the guest experience at this sacred and magical place. We leveraged one of the most historically significant family picture albums in the beer world and delivered a fully interactive multi facility program to educate, entertain and delight all who know quality when they taste it.
Goals
An interactive and interpretive storytelling experience was critical to the success of the brewery tour.