Client: City of Amsterdam
Location: Amsterdam, Netherlands
Completion date: 2017
Artwork budget: $10,000
Project Team
Artist
Daniella Rubinovitz
Daniella Rubinovitz
Industry Resource
Joram Barbiers
De Hoop
Overview
Giant Pink Glasses
Keukenhof | March – May, 2017 (https://keukenhof.nl)
Paleis Soestdijk | May – December, 2017
Keukenhof | March – May, 2018
De Oeverlanden | Amsterdam September 2018
4 meters wide x 1.7 meters tall x 4.4 meters deep | Powder Coated Steel
Goals
In Keukenhof, the famous dutch tulip gardens, 1 million visitors visit during 2 month period. They were looking for an art piece to complement the gardens and add extra inspiration for visitors.
At Paleis Soestdijk, this installation added the element of challenging the public to predict its exciting future. In De Oeverlanden, the Amsterdam Municipality was looking to integrate more art into the nature reserve.
Process
Keukenhof was looking for artwork in their park.
Additional Information
This installation invites the public to interact and become part of a new reality.This sculpture has a performance quality that crosses multi-cultural boarders. The public takes on poses through selfie shots and video as they interact with the frames. The underlying concept of the rose colored glasses was grasped on a visual and physical level as participants lined up to take a moment to document their own performance.