La Vie En Rose

Submitted by Daniella Rubinovitz

0

Client: City of Amsterdam

Location: Amsterdam, Netherlands

Completion date: 2017

Artwork budget: $10,000

Project Team

Artist

Daniella Rubinovitz

Daniella Rubinovitz

Industry Resource

Joram Barbiers

De Hoop

Overview

La Vie En Rose | Through Rose Colored Glasses
Keukenhof | March – May, 2017 (https://keukenhof.nl)
Paleis Soestdijk | May – December, 2017
Keukenhof | March – May, 2018
De Oeverlanden | Amsterdam September 2018
4 meters wide x 1.7 meters tall x 4.4 meters deep | Powder Coated Steel

Goals

In Keukenhof, the famous dutch tulip gardens, 1 million visitors visit during 2 month period. They were looking for an art piece to complement the gardens and add extra inspiration for visitors.
At Paleis Soestdijk, this installation added the element of challenging the public to predict its exciting future. In De Oeverlanden, the Amsterdam Municipality was looking to integrate more art into the nature reserve.

Process

Keukenhof was looking for artwork in their park.

Additional Information

This installation invites the public to interact and become part of a new reality.This sculpture has a performance quality that crosses multi-cultural boarders. The public takes on poses through selfie shots and video as they interact with the frames. The underlying concept of the rose colored glasses was grasped on a visual and physical level as participants lined up to take a moment to document their own performance.