HANGZHOU KERRY CENTRE PREMIERE CINEMAS

Submitted by Julia Lo

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Project

BROADWAY CINEMA LTD.

hangzhou China

2016-08-15

Artwork budget: 7256120.92

Project Team

Interior Designer

Virginia Lung

ONE PLUS PARTNERSHIP LIMITED

Interior Designer

Ajaw Law

ONE PLUS PARTNERSHIP LIMITED

Overview

When making movies, a lot of technical equipment are required to facilitate the production process. Reflector is one of the essential accessories for cinematography, which is a specially designed reflective surface used to redirect light towards different objects in a scene. Reflectors are usually round in shape, and the color of the reflective surface affects the lighting effect. The designers have incorporated the concept of reflector as the theme of the design in Hangzhou Broadway Palace Premiere Cinema.

Goals

Throughout the entire cinema, the reflector concept can be seen in different objects and areas. Basing on the round shape of reflectors, the theme is being presented in different styles, such as the circular decorative plates in the lobby ceiling, curvy floor patterns, decorative floor lamps in the corridor, etc. With this subtle presentation of the theme, the designers hint the audience the correlation between reflectors and cinematography.