Google Touchwall

Submitted by Electroland LLC

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Client: Google Android

Location: Barcelona, Spain

Completion date: 2012

Artwork budget: $250,000

Project Team

Principal

Cameron McNall

Electroland LLC

Partner

Damon Seeley

Electroland LLC

Overview

The Google Touchwall was conceived, fabricated and installed by Electroland as a sensory experience to artistically present the current and future elements of Google Android interaction design, presented at the Mobile World Congress in Barcelona, Spain. 36 tiles present a wide variety of tactile experiences that include textures; heat and cold; moisture; vibration; sound; light; peep shows; blowing air; door chimes; pulsing fur; scents; and interactive displays that abstractly display basic Android UI. Because of its innovative and non-didactic presentation, the exhibit attracted much traffic and interest to the Android Design area.

Goals

Google wanted an engaging interactive experience that would communicate their ongoing development of the Android UI and set it apart from the other exhibitors.

Process

We met with Google a few months before the installation, brainstormed, returned with images and mock-ups a week later, and then went on a tear building an original design to ship to Barcelona. The conception and realization was %100 generated by Electroland.