Client: Reliance Group

Overview

While journeying throughout India, I could not help but notice the vast array of cable lines across the horizon.
Wires upon wires laid atop one another, in every direction, from every vantage point, some thick, some thin, some
twisted, some knotted, some straight, some with clear direction, others following unknowable paths. Tangled, and
yet, in the end, all functional.

Wires keep the world connected and give people the ability to relate to one another. Even today, in a world moving
away from the physicality of copper and fiber wires, the invisible trajectories of a wireless universe – waves and
spectrum – represent the same thing: the integral and ancient connections, the essential linking points among and
between people.

Goals

Reliance Group's Jio World Drive is a place for people to communicate with each other - physically interacting and
exchanging language and ideas.

GOLDEN ARRAY adds to the many layers of communication, inviting the viewer to imagine and reflect on the
elaborate and complex array that interconnects us.