Florida Cancer Specialists & Research Institute

Submitted by Cheryl Maeder

1+

Client: Florida Cancer Specialists & Research Institute

Location: West Palm Beach, FL, United States

Completion date: 2019

Project Team

Artist

Cheryl Maeder

Cheryl Maeder Photography, Inc.

Client

Rebecca Applebaum, Marketing Director

Florida Cancer Specialists & Research Institute

Client

Dr. Napoleon Santos, Oncologist

Florida Cancer Specialists & Research Institute

Overview

Far & Away I, 2/10, 40 x 60 inches, archival photograph mounted on canvas was installed in the permanent collection of Florida Cancer Specialists & Research Institute in the chemotherapy lobby.

Goals

Far & Away I was installed in the chemotherapy lobby to help the patients in their healing process. As they walk into the lobby sitting area and view the photograph, they are transported to the beach and sea -evoking wonderful memories of their times at the beach.

Process

There was a wonderful collaboration working with Rebecca Applebaum, Director of Marketing. We reviewed several locations, and when we walked into the chemotherapy lobby, we both knew this was where it needed to be. As soon as it was placed in this location, the patients and staff were commenting that they felt transported to the ocean. The patients commented that the photograph had a calming presence.

Additional Information

This project was so very fulfilling to me. As an artist I create the work from my self expression. When the work is exposed to a larger audience and can help evoke emotions, it brings the work to a higher level. It gave me such great satisfaction to know that this photograph is helping others.