Client: Kroger
Location: Louisville, KY, United States
Completion date: 2015
Artwork budget: $10,000
Project Team
Artist
Clare Hirn
Public Art Agent
Jackie Pallesen
Louisville Visual Art
Overview
Painted in acrylic on panels in the studio, the mural was installed in the produce area of the Highland Kroger in Louisville, KY. Approximate dimensions are 14' x 11'. Cutout areas overlap and break the edge of windows and the upper border, adding visual interest and playfulness.
Goals
The mural's composition is designed to play off the array of produce, as if it is spilling up onto the wall. Kroger specifically wanted references to the vibrant Highland neighborhood to be included in the design. Kroger has commissioned many murals for various locations for their patrons to enjoy unique and original artwork reflecting the characteristics of each store's neighborhood.
Process
Louisville Visual Art facilitated the whole process, from putting out the calls to artists, to following through for installation. As a non-profit organization they brought skill and expertise to facilitate the discussions from design to logistics of materials and costs of additional design work. It was a true collaboration, as Kroger put well-founded trust into an arts organization to oversee the process.
Additional Information
Kroger has commissioned a number of murals in different locations and has shown wonderful support of individual and local artists. Kroger is rewarded with a growing collection of original art!