Client: Dream Hotels

Overview

Inspired by the two-faced nature of Printer's Alley’s historic visitors, the materials used—as well as the architectural and furniture details presented—are playfully juxtaposed. In 168 guest rooms—including 21 suites—and public spaces, traditional meets contemporary with neon lighting sharing space with taper candles, marble countertops set against sleek modern tile, plush fabrics and pops of striking jewel-tone color. Deep, masculine navy hues complement decorative patterned wallpapers and feminine details. Slick artwork and shiny mirrors inject excitement into the space, while residential touches give the feeling of a home away from home.

Goals

During Prohibition, the area thrived by offering illegal gambling, liquor, and “pleasures of the flesh” along with music and entertainment. The dichotomous nature of the city’s after-hours scene offered an outlet for the men of Nashville to express their tasteful Jekyllian selves—or devolve into a hedonistic Mr. Hyde. Art Deco touches throughout the space echo this memorable time period. The historical and social influences of Printer’s Alley’s past and present are paired with modern, stylish influences to create a unique yet appropriate representation of this Nashville landmark.

Process

The entire hotel features a photography collection donated by Frist family (of the Frist Art Museum). The David LaChapelle piece behind the reception desk was curated to complement the palette of the space and brings out the hues of the reception desk, which moves through a gradient of colors from a rich orange yellow, through burnt orange, to a deep rust red. We worked closely with Jennifer Frist to ensure a bespoke art collection that would complement this unique, historic space--which spent its early life as a hub of the printing and publishing industry. During Prohibition, it thrived by offering illegal gambling, liquor, and “pleasures of the flesh” along with music and entertainment.

Additional Information

The standout of this project is its commitment to honoring the history of the area—both its noble past as a hub for newspapers, print shops, and publishers, and its speakeasy-studded wilder side through the years of Prohibition.