Client: Skol/Ambev
Location: Rio de Janeiro, Brazil
Completion date: 2016
Project Team
Creative Director
Guto Requena
Estudio Guto Requena
Architect
Ludovica Leone
Estudio Guto Requena
Architect
Daniel Vianna
Estudio Guto Requena
Architect
Bruno Baietto
Estudio Guto Requena
Technology And Motion Design
D3
Agency
B!Ferraz
Set Design Supplier
UN Cenografia
Overview
Temporary Interactive Architecture created for the Olympic Park.
Scattered sensors inside of the dance floor capture the beat of the music and the movement of people dancing, which activates the motors of the mirrors on the façade of the building. The result is a kinetic architecture that hypnotizes people, and transforms the space into the most exciting dance club of the 2016 Olympics.
Under the sun, this kinetic pavilion creates graphics with light and shadow on the floor and its surroundings. At night, light cannons dramatically cast an explosive light outside, calling attention as far as the entrance of the Olympic Park. As emotional architecture, it shivers like an excited body.
To create this experience of design and technology, we wanted to provoke the visitors of the largest sporting event on the planet. We wanted to take them from a common place, to stimulate the athlete that exists in everyone, and bring them to a dream state of joy and escapism.
What would it be like to dance inside of a disco ball?
Goals
Our goals were to integrate the brand values of spontaneity, fun, music, and connection, into the architecture and the interactivity.