Client

Overview

The concept of ‘Gift’ has been expressly identified in Confucius’ ethics. For this project, we combine the ‘Gift’ concept – which is a unique theme that we have been using for the Chow Tai Fook Experience Shops – with the 600-year-old imperial city Beijing. We extracted elements from the Forbidden City in Beijing, e.g. the supporting wooden architecture, the ubiquitous columns and the studs on the gates, then integrated all of them into this project.

Goals

In designing this new store, we have integrated the design with many symbolic patterns and representation of traditional Chinese culture. We hope that it will bring joy and an extra layer of cultural meaning upon the visit of each customer.