Client: Obscura Digital | Salesforce

Overview

Obsura Digital reached out to Fusion CI Studios for its fluid fx expertise to create a one-of-a-kind computer-generated (CG) waterfall for an LED screen installation project in the Salesforce Lobby, downtown San Francisco. The actual dimensions of this fabulous screen have fluctuated a bit, but the final word from Obscura is 108 glorious feet long – the longest continuous 4mm LED screen in America, with over 7 million pixels at 8,112 x 960 resolution! The finest compliments we received are from those who have mistaken the waterfall in this installation as a waste of real water during California's epic drought!

Goals

https://vimeo.com/165055658

Process

Full case study describing the collaboration process and the intense technical challenges in simulating and rendering a natural-looking computer-generated waterfall is here: www.fusioncis.com/press/SalesForceWaterfall.pdf

Additional Information

Fusion's focus is on transforming spaces with digital canvases. LED/LCD screens are prolific now and creative content is a challenge for all of our clients. We believe these screen are 3-dimensional canvases that can be used for far more than 'way-finding' or advertising. They can be a key component in interior design - visually extending a physical space, creating environments that transform the atmosphere, even becoming a destination feature for guests.