Client: FBM2021 - Canadian Heritage

Overview

mirari signed the design, scenography and art direction of the Canada Pavilion, guest of honour of the 2021 Frankfurt Book Fair.

The main elements of the literary program were presented in the 2,000 square meter pavilion of honour located at the very heart of the Fair. Inspired by the vastness of the country and its regions as well as its cultural, linguistic and historical diversity, the pavilion features virtual and interactive content about the members of the official literary delegation and invites the visitor to embark on a literary and metaphorical journey to Canada.

Goals

To better understand the depth of our culture, we propose a journey through our landscapes with a space divided into five tableaux:
1. Water: the beginning of the journey
Source of life, water surrounds and traverses Canada from coast to coast. It unites us and fuels our imagination.
2- The mineral: the discovery
At the entrance of the pavilion, a mineral environment invites the visitor to cross the mountains for a glimpse of Canadian culture and its oldest source of inspiration.

3- Plants: poetry
Exploration comes from listening: our forests and landscapes are an infinite source of creativity. Here, we dream. Here, immortal works of art come to life. This space symbolizes the instinct and the power of language that animate, unite and strengthen humans.

4- Literature: the human
Animated waves connect cultures, communities and literature in all their richness. As diverse as the land and its inhabitants are, the whole contributes to forge the living and unique character of Canada: a Singular Plural character.

5- The horizon: the vision
This area offers a bird's eye perspective of Canada's beauty and an opportunity to remember how far Canadians have come and to consider how far we can go by listening to the stories and wisdom of Aboriginal peoples.

Additional Information

Canada's name has its roots in nature, the basis of its culture. It comes from the word "Kanata", in the language of the Iroquois First Nations, and means "the earth". More than 4.5 billion years after the collision of tectonic plates formed the Canadian Shield and the majestic mountain ranges that run through it, our vast country is an amalgam of mountains, coasts, northern territories and forests that have created exceptional and complex ecosystems. Canadians have learned from Aboriginal peoples to celebrate the land and to live in extreme conditions. Observing nature and respecting its strength is what allows us to cope with its challenges, adapt and evolve. Our landscapes are an inexhaustible source of captivating and unique stories, born of Aboriginal oral tradition before finding their way into the languages spoken in Canada. Diverse and changing, our literature is distinguished by its Singular Plural character.