Client: FBM2021 - Canadian Heritage
Location: Frankfurt ab Main, Germany
Completion date: 2021
Project Team
Creative Director
Gonzalo Soldi
mirari
scenography & art direction
Xavier Mary
mirari
scenography & art direction
Mylène Chabrol
mirari
Interactive Design
Audrey-Anne Whittom
mirari
Pierre-Luc Brunet
Sound design & composing
Pierre-Luc Brunet
Laurence Lafond-Beaulne
Composing
Laurence Lafond-Beaulne
Bruno Archambault (RIP)
Ligthing Design assistant
Bruno Archambault
Louis Robert
Graphic Design
Louis Robert
David Wirgten
Technical consulting
DW Projects
Sacha Parez del Solar
Beauty shots
Sacha Parez del Solar
Sarah Libersan
Beauty shots
La boîte interactive
Jeanne Dupré
Model making
Jeanne Dupré
Marc-Antoine Gautreau
Creative programming
the Fury
Alexandre Barrette
Creative programming
the Fury
Francis Corbeil
Creative programming
the Fury
Associate Executive Director
Jennifer-Ann Weir
FBM2021
Executive Director
Gillian Fizet
FBM2021
Associate Director of Operations
Meghan Macdonald
FBM2021
Content Manager
Isabelle Gauvin
FBM2021
Project Coordinator
Kirsten Parucha
FBM2021
Communications Manager
Jacqueline Demendeev
FBM2021
Manager
Evan Medley
Canadian Heritage
Project Director
Frederic Lalonde
Matane Productions
Technical Director
Jason Krueger
Matane Productions
Matane Productions
Overview
mirari signed the design, scenography and art direction of the Canada Pavilion, guest of honour of the 2021 Frankfurt Book Fair.
The main elements of the literary program were presented in the 2,000 square meter pavilion of honour located at the very heart of the Fair. Inspired by the vastness of the country and its regions as well as its cultural, linguistic and historical diversity, the pavilion features virtual and interactive content about the members of the official literary delegation and invites the visitor to embark on a literary and metaphorical journey to Canada.
Goals
To better understand the depth of our culture, we propose a journey through our landscapes with a space divided into five tableaux:
1. Water: the beginning of the journey
Source of life, water surrounds and traverses Canada from coast to coast. It unites us and fuels our imagination.
2- The mineral: the discovery
At the entrance of the pavilion, a mineral environment invites the visitor to cross the mountains for a glimpse of Canadian culture and its oldest source of inspiration.
3- Plants: poetry
Exploration comes from listening: our forests and landscapes are an infinite source of creativity. Here, we dream. Here, immortal works of art come to life. This space symbolizes the instinct and the power of language that animate, unite and strengthen humans.
4- Literature: the human
Animated waves connect cultures, communities and literature in all their richness. As diverse as the land and its inhabitants are, the whole contributes to forge the living and unique character of Canada: a Singular Plural character.
5- The horizon: the vision
This area offers a bird's eye perspective of Canada's beauty and an opportunity to remember how far Canadians have come and to consider how far we can go by listening to the stories and wisdom of Aboriginal peoples.
Additional Information
Canada's name has its roots in nature, the basis of its culture. It comes from the word "Kanata", in the language of the Iroquois First Nations, and means "the earth". More than 4.5 billion years after the collision of tectonic plates formed the Canadian Shield and the majestic mountain ranges that run through it, our vast country is an amalgam of mountains, coasts, northern territories and forests that have created exceptional and complex ecosystems. Canadians have learned from Aboriginal peoples to celebrate the land and to live in extreme conditions. Observing nature and respecting its strength is what allows us to cope with its challenges, adapt and evolve. Our landscapes are an inexhaustible source of captivating and unique stories, born of Aboriginal oral tradition before finding their way into the languages spoken in Canada. Diverse and changing, our literature is distinguished by its Singular Plural character.