Bristol-Meyers Squibb

Submitted by Yellow Goat Design

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Client: Bristol-Meyers Squibb

Location: Lawrenceville, NJ, United States

Completion date: 2016

Project Team

Design, Build

Gensler

Gensler

Design, Build

Yellow Goat Design

Yellow Goat Design

Overview

Bristol-Myers Squibb is a global biopharmaceutical company that helps patients prevail over serious diseases through discovery, development and delivery of innovative medicines. In order to strengthen this aspiring mission, the company needed to re-think their workspace. Gensler partnered with Bristol-Myers Squibb to design a new corporate campus located in New Jersey at Princeton Pike. The 650,000 square-foot building houses over 1,000 employees and promotes collaboration, fosters teamwork and supports health and wellness. The atrium space is shaped like an intersection of city streets and brings the employees together. The uber-large volume area needed an art installation that was inspiring, energizing, engaging and all around awesome. Gensler incorporated ultra-bright tones and used these to color code each level. We wanted to expand on the idea of color while incorporating the Bristol-Myers Squibb logo in the design. Starting at the top, we created an aluminum structure in the shape of the glyph logo. This is the backbone of the sculpture (and of the company!) and holds all of the pieces together. Suspended from the glyph structure are over 72 different module sets that represent the company’s journey and mission.

Goals

The uber-large volume area needed an art installation that was inspiring, energizing, engaging and all around awesome. Gensler incorporated ultra-bright tones and used these to color code each level. We wanted to expand on the idea of color while incorporating the Bristol-Myers Squibb logo in the design. Starting at the top, we created an aluminum structure in the shape of the glyph logo. This is the backbone of the sculpture (and of the company!) and holds all of the pieces together. Suspended from the glyph structure are over 72 different module sets that represent the company's journey and mission.