Brand re-launch with Projection Mapping

Submitted by Go2 Productions

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Client: Southwest Airlines

Location: Dallas, TX, United States

Completion date: 2014

Project Team

Artist

Adrian Scott

Go2 Productions

Artist

Go2 Productions

Go2 Productions

Overview

Southwest Employees were called to Southwest Airlines Headquarters to witness a momentous unveiling effort told through a spectacular, larger-than-life video projection for a brand relaunch.

Goals

Southwest Airlines’ creative brief was simple – “We want this to be the most epic thing we have ever done”.
Go2′s creative team spent 6 weeks working on the high impact animated content and incredible audio track that was played at rock concert level. Multiple 35,000 lumen projectors, state of the art proprietary mapping software, and concert quality sound was used to bring Hangar 5 to life with a 3D projection experience that covered more than 13,000 square feet. More than 4,000 people were in attendance to witness the world’s first immersive 3D/4D projection experience in the interior of an airplane hangar.

Additional Information

Within the first hour of this event SWA reported that out of their 46,000 employees 26,000 of them had watched the streaming video online and shared it. If each person is estimated to have around a 750 people reach in their own network, that means this event reached over 18 million people in the the first hour alone. That’s ROI at the speed of “LIKE”.