Client: Be Electric Studios
Location: Brooklyn, NY, United States
Completion date: 2018
Artwork budget: $8,000
In the summer of 2018, I was asked by the founder of Be Electric Studios, Andrew Stern, to expand upon a graphic look that I had created for his first studio in 2017. He was adding another studio and wanted to continue in the same direction.
The goal was to distinguish Be Electric as a creative and unique company by designing and executing graphics that embrace the company name. The concept of the imagery was to execute how Be Electric could be interpreted on a atomic and subatomic level. That to Be Electric is to have your atoms really excited - colliding, merging, overlapping and bouncing off one another - a dance of spirited and creative frenzy. The kind of activity that usually accompanies a shoot at the studio. With many colorful murals in this area competing for attention, we decided to execute our design in black and white. In addition, we decided to execute the graphics in a technique that is rarely used in murals of this scale. The style is known as cross-hatching - a drawing technique that uses overlapping line work to create a mesh-like pattern.
Why is this cross-hatching style rarely employed for wall art? The most likely answer is that most street art is done quickly - a week is considered a long time to spend on a mural. Armed with a dozen #4 Princeton filbert brushes, a couple buckets of paint and that 'I can do this' mindset, I began in July. I was hoping to finish before the first winter snowfall. After drawing thousands of intersecting lines the mural was completed in September.
Be Electric is a video and photo studio rental company. They host music videos, fashion shoots as well as movie productions. Both of their studios are in Bushwick Brooklyn. Bushwick is a mecca for graffiti and street artists from around the world. There are hundreds of murals of every technique and style everywhere you look.