Back to School

Submitted by Duggal Visual Solutions

0

Client: Uniqlo

Location: New York, NY, United States

Completion date: 2014

Artwork budget: $200,000

Project Team

Interior Designer

Blaze Gregorio

Duggal

Client

Uniqlo

Uniqlo

Industry Resource

Duggal Visual Solutions

Duggal Visual Solutions

Overview

Uniqlo came to our team at Duggal with concepts and sketches for their Back to School windows. We sat with the client and helped fully flesh out their ideas and develop a coherent window display for their flag ship stores. The job consisted of LED neon frames suspended throughout their large glass case, framing out mannequins. Matching Vinyl decals were applied to the glass case, accompanied by vinyl lettering. Four large monitor towers were erected in the case to display runway-esqe photos. We developed renderings, layouts and install solutions to bring the concept to life.

Goals

The number one goal is to always bring a concept to life and make it better then it was imagined. We needed to make the neon frames shine brighter, the monitor towers monolithic and the vinyl decals accent everything perfectly. To make everyone happy, is always the goal.

Process

Uniqlo comes to Duggal with a rough design concept. We sit with the client and pick their brains to find out what is most important to them. Take this information to the drawings board and present them with renderings and drawings until they are excited. Determine the best way to do this. Mock up prototypes for client review. Put it into production, full speed ahead. Install over night and the next day customers think it was magic!