




Client: Avenel Station Proposal
Location: Avenel, NJ, United States
Completion date: 2020
Artwork budget: $75,000
Project Team
Principal Designer
Cameron McNall
Electroland LLC
Principal Designer
Cameron McNall
Electroland LLC
Overview
We used the letterforms of Avenel as the point of departure to explore preliminary designs for a tower sculpture. We worked with figure-ground, wireframe, and mesh arrangements where the original letter forms eventually dissolve into pure form. Interesting possibilities exist for some simple and effective night lighting. The result is a unique sculpture that has an inherent conceptual connection to the site.
Goals
The goal is to create a simple, vibrant and cost-effective. The playful nature of the forms and the colors introduce a sense of levity and optimism to counteract our current difficult times.