Avenel Tower Proposal

Submitted by Electroland LLC ..

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Client: Avenel Station Proposal

Location: Avenel, NJ, United States

Completion date: 2020

Artwork budget: $75,000

Project Team

Principal Designer

Cameron McNall

Electroland LLC

Principal Designer

Cameron McNall

Electroland LLC

Overview

We used the letterforms of Avenel as the point of departure to explore preliminary designs for a tower sculpture. We worked with figure-ground, wireframe, and mesh arrangements where the original letter forms eventually dissolve into pure form. Interesting possibilities exist for some simple and effective night lighting. The result is a unique sculpture that has an inherent conceptual connection to the site.

Goals

The goal is to create a simple, vibrant and cost-effective. The playful nature of the forms and the colors introduce a sense of levity and optimism to counteract our current difficult times.