Location: Van Nuys, ca, United States
Completion date: 2015
Artwork budget: $79,000
Andrei Duman Gallery
Client requested an innovative way to hang his vivid photography. We designed a “tree” to hang the images from. From the exterior the tree looks inviting and amazing and once you are inside and under the branches your gaze automatically shifts to the images.
The goal was to integrate the "for sale" images within an eye catching space. The Tree are the most important part of the design.
The collaboration between Relativity and Andrei Duman was integral in determining the display of the images and overall aesthetic of the space.