Client: PGAV Destination

Overview

In the heart of PGAV Destinations’ Orlando office, I conceived an immersive art installation that seamlessly blends creativity with the company’s commitment to unforgettable experiences. Crafted from multiple layers of high-density PVC plastic, this dynamic installation came to life during the PGAV annual Christmas party. A live painting session engaged guests, turning the creation of the artwork into a collaborative celebration. As a design firm renowned for comprehensive tourism planning and masterful experience creation, PGAV Destinations stands as a global leader in shaping the narrative of theme parks, zoos, museums, and more. This art installation not only adds a vibrant layer to the office space but also reflects the essence of PGAV’s dedication to crafting stories that linger in the minds of all who encounter them.

Goals

When you're asked about the goals for integrating commission artwork into a project and the importance of this integration in the overall design, it typically means the person is interested in understanding the purpose and significance of incorporating commissioned art. You might discuss the project's aim in enhancing aesthetics, creating a unique identity, or fostering a specific atmosphere. Emphasize how the commissioned artwork contributes to the project's overall design, highlighting its role in conveying a particular message or enhancing the overall experience.

Process

The collaboration with the client was straightforward due to our previous work together. They expressed the desire for their mascot, Spot the Zebra, to be transformed into an art installation painted by guests at their annual corporate event. I presented PGAV Destinations with three conceptual designs for the art installation, and after some design input, they selected their preferred one, shaping the final piece.