AMEX Rally on the River

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Client: AMEX

Location: New York, NY, United States

Completion date: 2015

Project Team

Artist

Kamil Nawratil

Volvox Labs

Other

Brandon Epperson

Venom Design

Overview

Throwing light on water using real-time rendered content representing fluid dynamics, explosions and particle simulations. The content was seamlessly projected by four 20K Barco Projectors onto a massive 40×60-foot wall of cascading water. Our visuals were implemented in a custom built program. The interactive gamification experience was played by professional tennis all-stars and celebrities, including John Isner vs. Monica Puig, and with movie star comedian Kevin James. American Express guests who had the “glowing” tennis ball also got first hand- VIP experience to play this immersive game like the pros.