Aurora

Submitted by Electroland LLC

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Client: DirecTV

Location: El Segundo, CA, United States

Completion date: 2013

Artwork budget: $2,500,000

Project Team

Artist

ELECTROLAND LLC

Electroland LLC

Artist

Cameron McNall

Cameron McNall

Overview

The new lobby of DirecTV is shaped by a the world’s first complex-curved video canopy, designed and built by Electroland. 47,000 LED RGB light nodes are diffused by 600 special white curved plastic panels. Visitor presence interactively contributes to the colorstream when the goddess Aurora appears on a large array of HD video screens in the rear. This project is a landmark demonstration of the use of computer modeling and CNC fabricated construction.

Goals

The goal was to create a cutting-edge interactive walk-through lobby space.

Process

Electroland used cutting-edge computer technology to completely undertake the design, fabrication and installation of this project, resulting in a lightning-fast project delivery time and impressively low budget.