Mirror Mirror - CODAworx

Mirror Mirror

Client: Victoria & Albert Museum

Location: London, United Kingdom

Completion date: 2009

Artwork budget: $250,000

Project Team




Mirror, Mirror explores the concept of narcissism and the individual’s relationship with space and others. The playful nature of the work encourages you to explore the interactivity and consider the interconnected relationships.

The white dot matrix digital panels seem to float on the pond, awakening as visitors come into view. Cameras mounted within the LED dot matrices capture activity in the garden and simultaneously reflect this back to the viewer; the animated images are then mirrored once again in the surface of the water, creating multiple reflections.


Mirror, Mirror was commissioned by the V&A in partnership with SAP to feature in the Decode: Digital Design Sensation exhibition. The intentions were to showcase the latest developments in digital and interactive design. Jason Bruges Studio were selected for a commission in the V&A central outdoor courtyard as one of London's most innovative art and design studios.