Back then when filming has not been digitalized, filmmakers used roll films to capture different scenes in a movie, they then use lightboxes to view and edit the videos. Roll films together with lightboxes have created numerous classics that we all enjoyed. With the advancement in technology, the method of film production has evolved, and movies are no longer produced by roll films and light boxes. The designers used traditional film editing as the theme of Wuhan Insun International Cineplex, as a tribute to filmmakers who have contributed all these years.
Although filmmakers seldom, or even never, use roll film in filming anymore, a lot of classics that we love are produced using this method. As the visitors enter the cinema, the designers hope to lead them into the olden days, to immerse themselves in the process of filmmaking in the past, and enjoy a unique film viewing experience.
This project was completed in March 2017.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.