The direction for the interiors included creating a sophisticated yet comfortable aesthetic that was designed to be timeless and transitional with clean, modified interpretations of classic and geometric forms. Local materials and vendors were used wherever possible, involving the wares of Austin merchants and artists to create a heightened, city-specific guest experience. In total, Studio 11 was tasked with reviving the lobby, bar, restaurant, outdoor lounge, indoor and outdoor pool, concierge lounge, all meeting and ballroom spaces, as well as an executive suite — a total of 49,000 square feet.
Studio 11’s ultimate goal was to refresh the space with a contemporary Austin identity and locally sourced custom artwork. Examples include commissioned birds nest watercolor portraits, a custom four-foot tall wooden installation piece spelling “Violet” that references a nearby historic cinema, and a sound waves sculpture of local artist Pat Green’s “wave on wave” song.
Overall, each piece of art was carefully curated to tell the story of the hotel and/or the city. Austin’s art scene is one that could not be overlooked when selecting the art for the hotel.
Natural materials harkening to the beautiful Texas hill country were also incorporated, but elevated with metallic, mirror and acrylic elements.
ATX Bar Artwork: These images are hand rendered photo collages, black and white landscapes, text and found pages from Austin. The casual and creative refinement nods to the menagerie of energy that with lives within the city.
Eagle’s Nest: There is a story of a eagles nest that lives on the roof of the Sheraton and the team wanted to integrate this narrative by printing bird images on aluminum and wrapping them in an acrylic boxes, displaying them like relics
Studio 11 worked closely with Starwood’s design team and had great synergy in the process of creating a design that speaks to the preferred guest. The firm realized the project needed to have unique indigenous elements of the city of Austin, so the collaborative forces of Studio 11 Design’s in house creative groups — Brand Society and Lou Verne by Studio 11 Design — teamed to create branding and art that reflected the Austin culture by sourcing local arts and create installation pieces throughout the project that promote engagement with hotel guests. The artwork was presented to ownership at each design phase to show continuity and thought direction. Smaller detail pieces were presented and approved at subsequent meetings. Studio 11 was careful to always present the entire package to ownership to ensure that what was developed later in the process flowed seamlessly and could be viewed as a collection.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.