Menswear brand Rochambeau, artist Aaron Curry and materials science company Avery Dennison collaborated to create an immersive window installation that combined physical and digital experiences allowing passersby to embed themselves into a digital artwork. Located in the ground floor window of the New Museum, the installation featured a sculpture by Aaron Curry in the background. The seemingly static installation could be activated by visitors and passersby, generating a special QR code that unlocked unique digital experiences for the guests to create one-of-a-kind collage that integrated their own image with Aaron Curry’s featured artwork.
Powered by Avery Dennison: Rochambeau Aaron Curry at The New Museum
Share Via Email
CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.