Client: Salt Lake County

Overview

Point of View is comprised of 150 standard road signs and measures 8x16x75 ft. As a whole, the signs create a large logo defining your location with the ubiquitous “You Are Here”. Moving to one side or the other prompts this larger logo to disintegrate while each individual sign reveals a secondary text describing a series of decisions or ideas. In this way, the work stands as a powerfully recognizable icon for the city while presenting a set of intimate experiences for individual viewers who wish to explore the work farther.