Gardere Wynne Sewell LLP commissioned work by Penelope Umbrico through Moore Fine Art to create a dynamic entrance to its new office. Visitors were greeted by her signature "Suns from Flickr" work upon entrance, then the contrasting "Negative Suns" on the reverse side of the entry wall. Existing wall and wood inlay was used to create a visual frame; each piece measured 84 x 168".
The goal of this project was to establish a visual memory cue for visitors to Gardere Wynne Sewell LLP, as well as encourage a sense of curiosity and interactivity within the space. As a result, many visitors to the space take their own photos of (or with) the works and easily remember their experience at the offices. Integration into the overall design of the space was key - as the architectural plans for the wall and wood inlay existed prior to the artist's involvement. Additionally, as this space served as the entry point to the office space, the works earmarked for this section of the office needed to be instantly impactful while still maintaining the elegance of the remaining office space.
Moore Fine Arts handled all logistics involving the artist's production timeline, site visits, digital mock-ups, installation, and archival records for the client. Mock-ups devised by the artist were subject to review and approval by the company CEO, and his Board. Moore Fine Art and the artist also met with architects of the space to determine the lighting details and materials of the space prior to installation, and also reviewed proper installation technique with the hired installation company prior to the receipt of artwork.
Artist Statement: "This is a project I started when I found 541,795 pictures of sunsets searching the word “sunset” on the image hosting website, Flickr. For each installation, the title reflects the number of hits I got searching "sunset" on Flickr on the day I made/print the piece. The title itself becomes a comment on the ever increasing use of web-based photo communities. I think it's peculiar that the sun, the quintessential life giver, is so universally photographed, and finds expression on the internet, the most virtual of spaces equally infinite but within a closed electrical circuit."
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
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Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
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