Our base point was to start from a pitch black environment where the product is slowly being assembled, to slowly transitioning into a world of colors. The philosophy behind this project was to reflect the audience's physical reactions to the television screen in the form of a color scheme. The colors slowly came alive and transitioned into a human figure.
Arçelik, which develops its own technology in more than 135 countries in the world, has collaborated with Ouchhh to create a cinematic art piece for Turkey's first OLED TV. Based on Ouchhh's work that combines, art, science and technology, this piece aims to define OLED TV's entire corporate identity, including its marketing, customer engagement and messaging.
Our first goal was to create a full cinematic experience that will show OLED TV technology's distinguished properties. Thus, we were aiming to create a wow effect within the public with a seamless, overall message in the campaign.
As Ouchhh, this project gave us total artistic freedom from start to finish, to create a cinematic art piece that will be shown in public spaces and digital channels for years to come.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.