At 44 Montgomery Street in San Francisco, a lobby becomes a canvas and passersby the paintbrushes. As people walk past the reactive media installation, they become digital paintbrushes, trailing a colored path across the display. As more and more people fill the lobby, the media fills with brushstrokes, becoming more colorful and dynamic. When two people cross paths, the colors mix and swirl around each other, creating new colors and unexpected patterns.
Located at one of the busiest intersections in San Francisco’s Financial District, 44 Montgomery Street needed a lobby as bright and dynamic as the tenants that pass through it. ESI designed a reactive media installation for the lobby that responds to the movement of passersby, making the space feel spacious and alive. ESI’s design approach utilizes the horizontal orientation of the lobby and creates a bright, vibrant contrast to the largely monochrome space. The new design enhances the experience of existing tenants and will attract new business by reasserting 44 Montgomery’s identity as a San Francisco destination.
The media supports two different “brush” types: a soft-edged, fluid Organic Brush and a hard-edged, tightly bound, Geometric Brush. The brush size grows as visitors get closer to the canvas, creating a mixture of heavy and light streaks as crowds move through the lobby.
44 Montgomery Street
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.