"Look Book Fort Worth" is a series of five large-scale photographic murals produced for Trademark Property for their new Westbend retail and dining development on University Drive in Fort Worth. Meant to last a duration up to five years, they are printed in UV resistant ink on vinyl and mounted on aluminum strainer frames. Two are 12 x 8' and three are 9 x 13.5'.
Trademark's art consultant invited me to develop a proposal after viewing a body of work I had recently completed for a solo exhibition that played with ideas of lifestyle marketing and voyeurism. I adapted the themes and imagery to appeal to Trademark's audience of upscale shoppers, healthy dining and fitness and spa clientele. This was an ideal project for me because it brought my artistic interests directly in sync with the goals of the developers.
I contracted with a portrait photographer and invited friends to pose as models for these composite images, which I composed in Photoshop. I contracted with a local metal fabricator and printing company to produce the materials and I assembled the final works in my studio with assistants. Because the development was still under construction at my completion, their onsite contractors mounted the works, which made installation very easy.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.