The King Blue Presentation Centre is nestled away from the assuming eye on the ground floor of one of Toronto’s proud heritage buildings. Studio Munge’s strikingly bold design reflects the fashionable new residences developed by the Greenland Group, one of China’s most prominent real estate companies. The design features an opulent journey through sleek marble floors and lavish black wood panels leading into a bright rotunda with elevated ceilings, encircling a complex 3D model of the soon-to-be-landmark development. A stimulating and graphic movement of text animates the reflective mirrored entrance, a lavish and captivating glance of Toronto’s future residence.
Incorporating a creative element was important to the overall design of the presentation gallery as to symbolize a dimension of modernity and energy, elements that emanate from the surrounding Toronto Entertainment District. At the entrance of the presentation gallery, the walls ceilings are encased in reflective jet-black glass which perform as the perfect canvas for the original artwork as dynamic words pierce through the depths of the blackness through brilliant white backlighting. As the surrounding glass reflects the text in every direction, words overlap and shift into an infinity of expression leading the guest experience into the rotunda. The impactful contrast between the white script and sleek surface it shines through creates an empowering sense of futuristic modernity.
The original concept for an artistic light form was developed by Studio Munge, however finalizing the specific text was a collaboration with Montana Steele Advertising Inc. Through a short briefing of the project goals, it was communicated by the designer that the text should connect with the culturally versed, fashion-forward Toronto urbanite. Montana Steele selected words that would be memorable and influential which were reviewed alongside the designer.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.