The "I AM INDY" campaign was a project of Visit Indy, Indianapolis' tourism bureau, with Indianapolis Cultural Trail, Inc., the entity that operates, maintains, and markets the Cultural Trail. The goal of the project was to engage residents to ask them to boast about the city on social media platforms. Visit Indy wanted Indy residents to be stronger Indy ambassadors. Three “lifesize” sculptures were fabricated from steel and aluminum and were placed in cultural districts of the city. People became the "I" in Indy and shared their images and feeling about Indianapolis.
Just before the project launched, the need arose for a point of pride in Indy. Indiana legislators supported a bill that allowed the lack of protection for LGBT Hoosiers with the controversial Religious Freedom bill (RFRA). On the heels of RFRA, Indiana emerged as the epicenter of a battle between religious conservatives and supporters of gay rights. Here locally, major employers and conventions threatened to leave the city, citing concerns of potential discrimination against same-sex couples. The "I am Indy" sculptures became a point of pride in the city and since April, there have been more than 100,000 posts on Facebook, Twitter, and Instagram with the NDY sculptures and #LoveIndy.
Art Strategies was hired to help the partners craft the project. Art Strategies recommended Brian McCutcheon as the designer and his business, Indianapolis Fabrications to be fabricator of the interactive sculptures. As project manager, Art Strategies recommended installation sites on the Cultural Trail, oversaw the initial fabrication of the sculptures, pulled all permits, and oversaw the initial installations. With the framework provided by Visit Indy Brian McCutcheon designed the sculpture to mimic the Visit Indy logo as a means of directly branding the project to the tourism agency. McCutcheon and his team at iFab managed fabrication and installation. iFab has also been responsible for relocating the sculptures to many cultural events throughout the city.
NUVO magazine named this the best new public art project in Indy in 2015.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.