Client: IHG

Overview

The Hotel Indigo Garden District is a 132 guestroom boutique hotel located in the heart of the Garden District of New Orleans.

Goals

The primary goal for integrating the commissioned wall-scale photography murals was to visually create a neighborhood story that would pique the curiosity of the hotel's guests, encourage exploration of the surrounding area and ultimately create a dialogue with the hotel staff.

Process

Art Initiative commissioned the photographer Michael West to capture the essence and character of the neighborhood over the course of four days. Working in collaboration with the brand manager, Michael Ferguson and designer Sarah Pickard, Art Initiative selected specific imagery from the shoot that would reference the historic elements of the area within a modern design context.

Additional Information

Hotel Indigo Garden District and Pickard Design Studio were the 2013 IHG recipients of the Renovation of the Year Award for this project.