84'x32' wheatpaste mural. Digitally comes alive in augmented reality (via the re public mobile application) and users can interact w/ the mural as the digital assets maintain correct perspectival relationship to the viewer.
Primary goal was to get citizens to interact (digitally) with public spaces through large works of street art. Through this interaction, users would hopefully think more critically about messaging in public space and the roles of production, advertising, and consumption.
We design (A) the physical 2D mural, (B) the 3D digital artistic assets, and (C) the mobile software used to interact with the piece. We do an approval process with our clients on the mural designs, then iterate to bring those designs to life in digital space. In other words, we collaborate on all aspects of the process from concept design, mural design, digital design, and the physical mural installation.
At the time, this was the largest augmented reality mural in the world, until we recently eclipsed it with a mural in San Diego this year.
Production-Beauty SXSW | Perth 2014
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.