Bright New Things Take Times Square was the culmination of a global design competition held by Avery Dennison in partnership with Arts Thread. Merging art, design and technology, the interactive exhibition was installed at the Design Pavilion in Times Square during the New York Design Week. The project placed a glass cube, measuring approximately 9 feet by 9 feet and showcasing the winning work of four young artists and designers. Powered by innovative technology, the project invited visitors and passersby to engage with the installation and connect directly to it using their smartphones, via Avery Dennison’s innovative products.
The goal of the installation was to showcase both the work of emerging artists and designers and the innovative capabilities of Avery Dennison, a global materials science and manufacturing company. The design competition, held in partnership with Arts Thread, invited students and recent graduates to reimagine and elevate everyday household objects using Avery Dennison’s graphic materials for a chance to exhibit their winning work to a vast audience, in the heart of Times Square. Paired with innovative technology, the art created an unexpected and striking experience, inviting audiences to not only see everyday objects in new light but also learn about the artists and their creative process.
New VelaTM Dynamic Display System technology was used to transform the cube’s glass walls into a digital display screen, cycling between rich color and videos of four winning artists at work. At intervals, the walls became transparent to reveal the art within. As visitors walked around the cube, Avery Dennison JanelaTM smart-products platform enabled smartphones to connect directly to the installation, encouraging a QR code match-up and scan challenge, to unlock spot prizes throughout the day.
Bright New Things Take Times Square
Avery Dennison installation at the Design Pavilion, NYC
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.