WHAT IT WAS
The City of Beverly Hills wanted to up their holiday decoration game with something more high tech and contemporary as part of an initiative to attract more visitors to the city’s “Golden Triangle” after dark, and help keep retail and hospitality open later in the day.
WHAT WE DID
Lightswitch curated and created five distinct lighting installations in the park and several of the high-traffic thoroughfares. We worked with the Beverly Hills Conference and Visitors Bureau to develop new displays that utilized more theatrical, sculptural, and artistic approaches to add a new dimension to the traditional decorations that the city still utilizes throughout the city limits. We also brought in sculptural artists HYBYCOZO to install six of their signature pieces in a city park. In addition, we collaborated with experience marketing group Agen-C to bring the same excitement and innovation to the famous Rodeo Drive.
WHY IT WORKED
The new installations added a layer of modernity and sophistication to the festive but traditional holiday decorations that have returned year after year to the city’s streets and public spaces. Adding these new experiences helped create a destination and assisted in driving consumers to the city after dark as part of their BOLD initiative.
BOLD Holidays Beverly Hills
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.